My hair felt like straw
Relatable problem, then the 3-minute fix.
Work
Video and static ad concepts for beauty, skincare and hair care brands. Every piece is built around the brand's own look.
New · October 2026
Hair Pantry rice mask
Five Reels and five static ads for Hair Pantry's Fermented Rice Hair Mask, built from my own photo of the product. Each angle tests a different hook. See the full pitch page.
Same hair. One mask.
Before and after, with a texture split.
Grandma knew this
Why fermented rice beats plain conditioner.
3-minute reset
Textless and calm: product, rice, timer.
Stop skipping this step
Pattern-interrupt hook, then the fixed routine.
Silky hair in 3 minutes.
Hair Pantry · Hero ad
Rice water, made into a mask.
Hair Pantry · Ingredients ad
Your 3-minute hair reset.
Hair Pantry · How-to-use ad
Dry. Frizzy. Brittle.
Hair Pantry · Before and after ad
Frizz out. Shine in.
Hair Pantry · Story ad, 9:16
Spec work made as a pitch. Not commissioned by or affiliated with Hair Pantry. Product photo taken by me.
Selected work
Video ad concepts
Three vertical ads for Reels, Stories and TikTok. I wrote the hooks, planned the scenes and built each one around the brand's own look.
The pretzel lip tint
Food hook to stop the scroll, then reviews and price.
Breakout to "make it cute"
Problem first, playful answer second.
7,400 reviews can't be wrong
Social proof with a rolling counter.
Concept work for rhode, made as a pitch. Not commissioned by the brand. Product photos © rhode.
New · October 2026
Blissful bundle ads
Three 10-second Reels for Blissful's skincare bundles: a skin-concern hook, the routine in three beats, then price and offer on a brand-pink end card.
Meet your glow duo
Vitamin C to brighten, SPF 60 to protect.
Teen skin, kept simple
Cleanse, hydrate, protect. Three steps, zero stress.
It sold out for good reason
Turns a sold-out bundle into a waitlist hook.
Spec work made as a pitch. Not commissioned by or affiliated with Blissful. Product photos © Blissful.
New · October 2026
Static ad concepts
Feed-ready 4:5 ads with one short, punchy line each. Illustrated product, soft brand-friendly palette.
One spritz, calm skin.
Tower 28 · SOS Daily Rescue Spray
Conceal it. Care for it.
Kosas · Revealer Concealer
Roots to tips, beautifully fed.
Conatural · Intense Growth Hair Oil
Spec work made as pitches. Not commissioned by or affiliated with Tower 28, Kosas or Conatural.
Amazon KDP · 2026
The Shade Atlas
My self-published book. I used AI to research and draft, reviewed and edited the content, and set up all the listing details, keywords and categories myself.
Pinterest · Canva
Pin designs
Pins designed in Canva, with keyword-rich titles and descriptions written to be found in search.
Adobe Illustrator
Illustration
Original vector illustrations in different styles: line art, flat vector, logos and gradient mesh. See the illustration portfolio.